The official launch of WilsonMillers Shaving Powder marked an important milestone for Domlo Projects & Development Nigeria Limited as the company expanded its growing portfolio into the personal grooming and cosmetics market.

Launched on 3 August 2022, WilsonMillers was introduced as a practical shaving solution developed for African men and women looking for a cleaner, smoother and more convenient alternative to traditional blade shaving.

From the early product testing stage to regulatory approval, production planning and eventual market introduction, the journey of WilsonMillers shaving powder reflects Domlo Projects & Development Nigeria Limited’s commitment to bringing useful, quality-driven products to the Nigerian market.

From Product Testing to Market Readiness

Before WilsonMillers was introduced to consumers, the product went through a development and testing process involving the management of Domlo Projects & Development Nigeria Limited and its manufacturing partners.

The Managing Director of Domlo participated in production discussions and product testing with the manufacturing team in China, with particular attention given to the type of grooming challenges commonly experienced by African consumers.

The objective was not simply to introduce another shaving product, but to develop a shaving powder designed around African grooming needs.

Following the development and regulatory process, WilsonMillers Shaving Powder received NAFDAC approval, an important step towards its introduction into the Nigerian market.

Why WilsonMillers Shaving Powder Was Created

Traditional shaving does not provide the same experience for everyone.

Many men and women regularly deal with challenges such as:

  • Razor cuts
  • Shaving irritation
  • Razor bumps
  • Discomfort during shaving
  • Unpleasant odours associated with some depilatory products
  • The inconvenience of repeated blade shaving

WilsonMillers was created to provide a faster, simpler and more comfortable grooming option for people who want a smooth shave without relying on a razor blade.

The product also responds to some of the particular grooming challenges associated with coarse and curly hair, which are common among African consumers.

In global terms the US has the most Covid-19 cases – more than 245,000. And on Thursday the US authorities said more than 1,000 had died in the past 24 hours – the highest daily toll so far in the world.

Hospitals and morgues in New York are struggling to cope with the pandemic, and New York Governor Andrew Cuomo has warned that New York risks running out of ventilators for patients in six days.

What Makes WilsonMillers Different?

WilsonMillers shaving powder combines convenience with a straightforward grooming process.

Some of its key features include:

NAFDAC Approved

WilsonMillers has received approval from Nigeria’s National Agency for Food and Drug Administration and Control, providing consumers with additional confidence in the product when used according to its approved instructions.

Smooth Shave in About 10 Minutes

The shaving powder is designed to remove unwanted hair within approximately 10 minutes when properly prepared and applied according to the product instructions.

No Razor Blade Required

Because shaving is achieved without a blade, users can avoid the cuts commonly associated with traditional razor shaving.

No Unpleasant Odour

WilsonMillers was developed without the strong unpleasant smell associated with some hair-removal products, helping to provide a more comfortable grooming experience.

Designed for Comfortable Grooming

The product was formulated with attention to common shaving concerns such as irritation and razor bumps.

Suitable for Men and Women

WilsonMillers is not positioned only as a men’s shaving product. It has been developed for the grooming needs of both African men and women, including approved facial and underarm applications.