The official launch of WilsonMillers Shaving Powder marked an important milestone for Domlo Projects & Development Nigeria Limited as the company expanded its growing portfolio into the personal grooming and cosmetics market.
Launched on 3 August 2022, WilsonMillers was introduced as a practical shaving solution developed for African men and women looking for a cleaner, smoother and more convenient alternative to traditional blade shaving.
From the early product testing stage to regulatory approval, production planning and eventual market introduction, the journey of WilsonMillers shaving powder reflects Domlo Projects & Development Nigeria Limited’s commitment to bringing useful, quality-driven products to the Nigerian market.
The official launch on 3 August 2022 brought together guests, the Domlo management team, business partners, media representatives and other stakeholders to formally introduce WilsonMillers to the market.
The launch went beyond speeches and product displays.
One of the major activities was a live product demonstration, allowing guests to see how WilsonMillers is prepared, applied and removed.
The demonstration provided an opportunity for attendees to experience the product beyond the claims on its packaging and to see the smooth shaving result for themselves.
The event also featured:
- Presentation of the WilsonMillers brand
- Address from the management of Domlo Projects & Development Nigeria Limited
- Product education
- Live shaving demonstrations
- Interaction with guests and prospective partners
- Product photography and video coverage
- Discussions around distribution and retail opportunities
- Engagement with prospective resellers and distributors
The launch also provided an opportunity to introduce the wider business vision behind WilsonMillers and Domlo’s plans to build a strong distribution network around the product.
From Product Testing to Market Readiness
Before WilsonMillers was introduced to consumers, the product went through a development and testing process involving the management of Domlo Projects & Development Nigeria Limited and its manufacturing partners.
The Managing Director of Domlo participated in production discussions and product testing with the manufacturing team in China, with particular attention given to the type of grooming challenges commonly experienced by African consumers.
The objective was not simply to introduce another shaving product, but to develop a shaving powder designed around African grooming needs.
Following the development and regulatory process, WilsonMillers Shaving Powder received NAFDAC approval, an important step towards its introduction into the Nigerian market.
Why WilsonMillers Shaving Powder Was Created
Traditional shaving does not provide the same experience for everyone.
Many men and women regularly deal with challenges such as:
- Razor cuts
- Shaving irritation
- Razor bumps
- Discomfort during shaving
- Unpleasant odours associated with some depilatory products
- The inconvenience of repeated blade shaving
WilsonMillers was created to provide a faster, simpler and more comfortable grooming option for people who want a smooth shave without relying on a razor blade.
The product also responds to some of the particular grooming challenges associated with coarse and curly hair, which are common among African consumers.
What Makes WilsonMillers Different?
WilsonMillers shaving powder combines convenience with a straightforward grooming process.
Some of its key features include:
NAFDAC Approved
WilsonMillers has received approval from Nigeria’s National Agency for Food and Drug Administration and Control, providing consumers with additional confidence in the product when used according to its approved instructions.
Smooth Shave in About 10 Minutes
The shaving powder is designed to remove unwanted hair within approximately 10 minutes when properly prepared and applied according to the product instructions.
No Razor Blade Required
Because shaving is achieved without a blade, users can avoid the cuts commonly associated with traditional razor shaving.
No Unpleasant Odour
WilsonMillers was developed without the strong unpleasant smell associated with some hair-removal products, helping to provide a more comfortable grooming experience.
Designed for Comfortable Grooming
The product was formulated with attention to common shaving concerns such as irritation and razor bumps.
Suitable for Men and Women
WilsonMillers is not positioned only as a men’s shaving product. It has been developed for the grooming needs of both African men and women, including approved facial and underarm applications.
Made for African Grooming Needs
One of the central ideas behind WilsonMillers is its focus on African consumers.
The product was developed with attention to:
- Coarse and curly hair
- Sensitive shaving areas
- Common razor-bump concerns
- Facial grooming
- Underarm grooming
- The grooming needs of both men and women
This positioning gives WilsonMillers a clear identity in the personal-care market: a shaving solution created with the everyday grooming realities of African consumers in mind.
Opportunities for WilsonMillers Resellers and Distributors
The introduction of WilsonMillers also creates opportunities for entrepreneurs and established businesses interested in participating in the growing grooming and personal-care market.
Applications are open to:
- Retailers
- Barbers
- Salons
- Beauty stores
- Pharmacies
- Supermarkets
- Wholesalers
- Online sellers
- Independent entrepreneurs
- Established distributors
Interested partners can apply to become a WilsonMillers reseller or distributor by completing the registration form on the WilsonMillers website, contacting the team through WhatsApp or calling directly.
The WilsonMillers team will guide applicants through the registration and onboarding process, including applicable order requirements, product information and available distribution opportunities.
Where to Buy WilsonMillers Shaving Powder?
WilsonMillers Shaving Powder is currently available at Supersaver supermarkets and coming to other leading supermarkets soon.
Office Address:
18 Akindele Coker Street,
Off Iliasu Road,
Egbe, Lagos, Nigeria.
Call or WhatsApp:
+2348025005563
+2348034653753